GPU Market Share 2026: NVIDIA Still Ships 9 Out of 10 Cards

NVIDIA controlled roughly 90% of the discrete desktop GPU market in the first quarter of 2026, according to Jon Peddie Research's add-in-board (AIB) shipment tracking. AMD held about 8%. Intel, still building out its Arc lineup, sat at roughly 1%. If that number sounds familiar, it's because it hasn't really changed in years. It just wobbles a few points in either direction.

The numbers, and what they actually measure

JPR tracks two related but different things: AIB shipments, which count only discrete graphics cards sold to distributors and system builders, and total PC GPU shipments, which include the integrated graphics baked into most laptop and desktop CPUs. The 90/8/1 split above is the AIB number, the one that matters if you're actually building a desktop.

Zoom out to the full PC GPU market and the picture looks calmer. JPR's Q2 2026 Market Watch reported the whole PC GPU market grew 10.4% quarter over quarter and 1.1% year over year, with discrete GPU shipments specifically up 12.2% sequentially and 14.1% year over year. Vendor share barely moved in that release: AMD up about half a point, Intel down about a point, NVIDIA up under half a point. Small shifts, not a shakeup.

AMD's gains are real but thin

Back in Q4 2025, AMD held around 5% of AIB shipments while NVIDIA sat near 94%. By Q1 2026, AMD had climbed to roughly 8%, its best showing in a while. That's a genuine move, not noise, and it lines up with AMD's RDNA 4 cards, the RX 9070 and 9070 XT, finally shipping in real volume after a rocky launch. Still, 8% of a market NVIDIA dominates 9-to-1 is a rounding error next to what AMD held five years ago, when its share regularly sat in the high teens.

Why NVIDIA keeps winning

Two reasons stand out. The RTX 50-series lineup covers every price point NVIDIA wants covered, and NVIDIA's pull with system integrators is strong enough that even modest generational gains don't cost it shelf space. AMD's cards are frequently the better value on paper (the RX 9070 XT undercuts the RTX 5070 Ti at a similar performance tier), but pre-built PC makers keep defaulting to NVIDIA, and pre-builts are most of the volume JPR is counting.

Intel's Arc B-series hasn't moved the needle either. It's a decent budget option, but 1% of the market means Intel is barely visible in a chart two other companies dominate completely.

The verdict

If you're buying on value alone, AMD's current cards deserve a real look this generation. If you're buying based on what everyone else buys, NVIDIA remains the default, and the shipment data says most people are still doing exactly that. Nothing in these numbers suggests that changes before the next generation of cards lands.